Apple steps up effort on mixed-reality software in preparation for 2023 launch
Apple is rumored to introduce its own mixed-reality headset in 2023, and the latest reports have revealed that Cupertino is in the home stretch. The biggest issue ahead for the company is content and software, Bloomberg's Mark Gurman reveals, and there are now job openings for people working in the technology development group, which works on headsets.
The main leaders, past and present, are transferred to the mixed reality project, codenamed Oak. Dave Scott, a former senior Apple executive who worked on the self-driving car team, is now joining the headset team. Yaniv Gur, who worked at Apple for 20 years as senior director of engineering, will also be transferred to "develop a suite of productivity applications".
Apple is looking for people who can work on creating "tools and frameworks that enable connected experiences in a 3D mixed reality world" as well as "who can create digital content for virtual and augmented reality environments."
The new mixed-reality headsets are likely to compete with what Facebook is doing with its metaverse. The launch of this product next year will have a very high price and will initially target professional users and developers.
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